San Francisco, Feb, 28, 2007 – When it comes to “My Stuff,”  Photos, Music, Home Video, Recorded TV and Documents; there now is a better way so enjoy that personal media, whenever and wherever, on any device.  HipServ version 1.5 provides a simple Home Server appliance software platform that offers a unified experience that simplifies, automates the enjoyment of digital media content both in the home and beyond.

“The objective of HipServ was to simplify the complexities of digital computing technology” said Marc-Antoine Benglia, Chief Executive Officer at Axentra. “The Wow, is when consumer devices just work seamlessly together, and when the rest of us, can take pleasure in the conveniences of an automated digital lifestyle; with HipServ 1.5, that time is now.”

HipServ 1.5 is new and enhanced, built on Axentra’s CES smart home “Best of Show” award winning technology, version 1.5 is consumer focused, it includes a simple three step process that sets up in minutes, complete with reliable secure remote access.  The consumer electronics appliance approach, results in dedicated and reliable functionality that has been made simple and is always available.

The Digital Photo Shoebox solutions empower anyone with a digital camera, to preserve digital photos in a “zero click” docking activity.  Without intervention, photos can be securely viewed on a broad range of compatible digital media players, game stations, PCs, or IP enabled TVs.  And automated email invitations can be sent to family and friends to view photos stored on your HipServ.  It’s fast and immediate; the secured and un-altered master is safe in the home.

Personal Computing and data preservation is now a simple set and forget function.  HipServ data assistants, for Windows and Macintosh PCs, provide automated and continuous backup features, and uniquely protect PC data both on the home LAN as well as remotely anywhere on the Internet (WAN).  The simple Quick Connect utility is the same one click access from home as it is on the road,  HipServ manages the connection, whenever, wherever you are.

For the ultimate digital home, HipServ’s Save, Show, Sync and Share technologies provide the centralized hub to simply find files, enjoy them throughout the home, access them when on the road, and share access to friends and family. MyHipServ.com directory service enables seamless remote access without requiring IT computing expertise. Offering standards based protocols; HipServ supports the broadest range of media players on the market.

Axentra HipServ digital home software solution is available now to OEMs and service providers looking to offer Home Server functionality on embedded and X86 class devices.  Consumer solutions at Retail and ISPs are expected in Q2 2007.